Insights, Thinking
Notes from the space between strategy and execution.
Featured · Brand · 7 min
Why ambitious ideas fail between strategy and execution
Ambition does not usually fail for lack of vision. It fails in the handoffs, decisions, ownership and operating systems that turn intent into a real customer experience.
The journal
Program
Resource allocation is more than counting projects
7 min → OperationsThe what and when. The who and why.
8 min → Field NotesA pilot should test the operating model, not just the space
7 min → ProgramProgram management is a creative discipline
5 min → Field NotesWhat delivery teaches you about strategy
4 min → ExperienceThe customer experience is the operating model
6 min → OperationsGrowth exposes every weak system you have
5 min → ExperiencePhysical and digital brand experiences must align
5 min →Nine field-tested perspectives on brand, program leadership, experience, operations and execution.
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