Ideas, brought into focus and built.
A selection across brand, retail, experiential, workplace and the built environment.
IMAX VR
Experience · Brand · ProgramA 15,000 sq ft flagship that translated a global entertainment brand into a brand-new category of physical experience, concept, environment, customer journey and launch.
Tesla Retail
Retail rolloutTranslating a disruptive brand into physical retail and supporting expansion, design intent into consistent customer environments.
Lexus Plus
Retail experienceRethinking the dealership experience, aligning brand promise, retail environment, process and customer touchpoints.
Industrious Malibu
WorkplaceA premium, hospitality-informed coworking environment delivered with design integrity under real constraints.
Pacific Design Center
Workplace · ExperienceA flagship workplace inside an architectural landmark, coordinating brand, experience and a complex build.
W/In
Brand creation · Premium sport · Venture strategyDeveloping the brand world for a premium private padel court company, from naming and positioning to identity direction, campaign language, social system and future brand applications. Shared as a sanitized preview.
Pali Youth Camp
Program leadership · Built environmentA complex Los Angeles-area ranch campus repositioned as a camp for children in foster care, with owner’s representation, phased planning, infrastructure coordination and delivery oversight.
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MAREA
Brand strategy · Digital experiencePositioning, narrative and identity direction for a municipal development intelligence platform designed to turn fragmented public data into clearer, more actionable decisions.
View case study →Selected projects include work completed by Jim Gentili prior to the formation of eleven23, and as part of larger internal or external teams. Roles and outcomes are noted on each case and confirmed before publication.